My Mental Playbook

Why MMP?


Sports are captivating. When we think of sports, we think of moments where teams and individuals rise to the occasion and perform. We think about defying odds, persevering, and overcoming. We also think about those who fail or crumble under pressure.

Either way, the results of competition are etched in stone forever. How can you be on the right side of history? Sports are a game of inches. There’s not much that separates winning and losing. A detail here, an extra second of preparation there. Anything that can give you a competitive advantage to be an inch ahead of your opponent is critical to your success. So far in your athletic career, you’ve likely worked on  the physical and tactical aspects of your game.

With this new comprehensively designed book, Zack Etter, a Mental Performance Coach and former Division-1 football coach, and Leon Abravanel, CEO and founder of a high-performance training camp, invite you to develop your mental skills that are crucial to performance. In this book you will learn which mental skills are helpful to use, and develop a system of using mental skills during warm-ups, during performance, and in reflection.

Most importantly, you will be given an opportunity to practice the mental skills through activities. At its conclusion, you will create a playbook of mental skills that are customized and tailored towards your individual success. Continuing to develop as an individual and as an athlete is incredibly important in your life and your sport.

This book is the gateway and path to elite mental performance


Authors of MMP

Zack Etter


Zack is a Mental Performance Coach who recently graduated from Springfield College where he received his M.Ed. in Athletic Counseling. While at Springfield College, he worked with over 70 athletes on 8 different college and youth sports teams where he gave workshops that facilitate mental skills. He also held individual counseling sessions to promote overall growth and well-being with the goal of improving performance.

Zack graduated from The University of Connecticut with a Bachelor’s Degree in Psychology in 2014. While he was a student there he began his career coaching football at St. Paul Catholic High School in Bristol, Connecticut. He then went on to be an assistant coach for three different division-1 programs from 2013-2016 including The University of Connecticut, Fordham University, and The University of Delaware. In the summer of 2017, Zack worked with the Dallas Cowboys as a coach for youth and high school athletes at their summer camps at the team’s headquarters in Frisco, Texas.

In March 2018, Zack presented at the Nike Coach of the Year Clinic in New England to college, high school, and youth coaches about implementing mental skills into high school athletic programs

Leon AbravAnEl


Leon is the Founder and CEO of Tahoe Training Camps, a high performance sports camp in California that incorporates a mental skills program into the development of its players. Leon was a High School Academic All-American, played college soccer as a student-athlete at The University of San Diego and The University of Denver before playing professional soccer with the Los Angeles Blues. in Germany, Bolivia & United States.

Leon holds an MBA in Entrepreneurship & Organizational Leadership from California Lutheran University. He has used his experience and business acumen to start five companies that are largely driven by the mission of growing and improving both the physical and mental skills of youth athletes.  One of those companies is Juggle the World, whose mission is to use soccer as a vehicle to get underserved youth into college, Leon founded the non-profit which is a competitive soccer club in Compton, CA.  The club started with one team, and has now grown to over fifteen teams helping youth in Los Angeles. 

Leon is currently the head boy’s soccer coach at his alma mater, South Tahoe High School where he oversees both the varsity and junior varsity teams. The program stresses mental skills as a program-wide discipline, and part of their training is to consider the mental factors that contribute to success on and off the field.